Change the nature of things

The company AZUR, established under the name of “United oil and soap factories”, evolved during the years, following its development course in accordance with the evolution of the Romanian society.

In 1923 Eugen Farber founded United Lacquers and Paints Factory, moment marking the beginning of the paints production.

After 1989, the company had to find resources for the new path.
The privatization of the company, through purchasing the main stock, of about 88% by ICC Industries New York, represented finality with historical touch, as the new owner of the company was Dr. John Farber, son of Eugen Farber.

Today, the company is engaged on the path of change. Thus, the company’s policy is considering orientation towards consumer, diversification of solution offer in order to increase competitiveness on market.
We are changing because the market is changing, the competitive environment is changing, and consumer’s behavior is changing.

Starting from these premises, Azur is launching the CHANGE.

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Azur | A new start

The company AZUR has experience that is recognized on the Romanian lacquers and paints market, being one of the companies with tradition from Timisoara.

THE UNITED LACQUERS AND PAINTS FACTORIES, founded in 1923, have known an evolution in time, tightly bonded with the economical development of the Romanian society.

In the present times, the company AZUR is combining tradition with modernism, the market being the one that permanently shown the path and the development directions.

The products of the company AZUR, designed for the market of decorative products, are recording significant increases, as consequence of the company’s new policy: orientation only towards consumer. Thus, 2006 represented the year when AZUR launched several challenges on this market: concepts as EVRIKA, ROUA, NATURA came to define the new AZUR offer.

The Resins market continues to represent a challenge for the company AZUR. Thus, alkyd resins satisfy the needs of own alkyd varnishes and enamels. The resins market knows fast development

through the apparition of customers interested in unsaturated polyester resins, gel coats.

The market of products for furniture is also in continuous change, as consequence of the new requests concerning the volatile organic compound emissions.
In this way, AZUR prepared for the furniture factories competitive offers of water borne products. The new solutions can be applied based on the recommendations of the company’s specialists in Application Techniques.

Products made out of glass fiber reinforced polyesters represent this very moment about 90% of the company’s exports, which amount to about 2 mil Euro.

The market of constructions represents a challenge for the company AZUR, which is why we launched the professional brand QTEK. The products launched under QTEK are foreseen for durable, long-term development and increases. Thus, the roof tiles paint, the decorative plasters, the professional primers and paints, the enamels for floors are only the beginning of the imposing on the market for QTEK.

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