AZUR S.A. inaugurated the largest technological line from East Europe, for water based coatings. It is an automatic production line for washable paints, for interior and exterior, plasters, primers and mosaic.

In May 2006, the company AZUR launched the professional brand QTEK. The QTEK concept is starting from the challenge released by the professional segment for dedicated products.

The year 2006 represented a first step in the change the company has decided to do.

In March 2006, AZUR re-launched the brand UZUAL. Under the brand UZUAL, we are proposing you the UZUAL enamel, a satin enamel, having a decorative and protective role on wood and metal surfaces, available in 14 shades and the UZUAL primer for metal.

In March 2006, AZUR re-launched on the market the economic brand EDIL. Edil is a paint for interior, with modified formulation, a product that will exceed your expectations – recommended for non pretentious finishing, of a pure white. Azur is not proposing you the lowest price on the market, but is proposing you a product with a very good price, which will satisfy you.

In March 2006, AZUR released the EVRIKA concept on the market. We want to address with this concept to a middle segment, which wants a very good quality/price ratio.

In May 2006, AZUR released the concept premium ROUA on the market. ROUA is addressing to a consumer valuing the quality, but that does not need special preparation in order to apply the products.

The computer assisted tinting system, concept that has known success in Romania starting with 2000, becomes right now a promotion instrument of the offer for each player.